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How We Approach Corporate Core Values Must Change.

It's not because core values don't work or aren't valuable. It's because the standard approach to corporate core values misses one central fact:

No matter how brilliant, fabulous, or inspiring the corporate core values are, people will refer to their core values rather than the corporate core values when things get stressful and push comes to shove.

Not because there is anything wrong with the corporate core values but because we all have more experience with our core values than any corporate core values. It's just habit.

As a result, we don't have enough practice using corporate core values to make decisions and take action daily. And in the fast-paced environment of modern business, anything not used regularly, if not daily, gets left behind.

Unless you want to approach your company like the military and create a core values boot camp to get everyone thinking the same way, implementing your corporate core values won't be as effective as you would like.

So what to do?

Help people clarify and use their personal core values in service of the corporate core values.

  1. Each person at the company identifies three personal core values and how they align with the existing corporate core values.

  2. Those people identify an important goal.

  3. Employees ask themselves, "How can I use my core values to achieve this goal/overcome that challenge?" and create a list of possible options.

  4. They choose one of the options and go it today.

  5. When they are done, they celebrate their efforts and repeat the process until the goal is achieved.

Assuming there is any alignment between the corporate and personal core values, each time employees act using their core values, they move the corporate core values and goals forward.


By helping people, from interns to executives, tap into their core values, you'll help people bring their best selves to work and have a system for achieving goals that energize your staff rather than burning them out.

The benefits of helping people use their core values are clear:

  • People are more grounded in themselves, which improves mental and physical well-being.

  • Confidence and consistency grow as people have more practice using their natural abilities.

  • Employees and leadership have a system for moving forward, so there is more grit and determination.

  • Creativity and innovation increase as people learn to ask, "How can I use my core values in this situation?"

  • Management is simplified as the goal is to help the staff use their core values, which will help everyone solve problems and find solutions faster.

Are you a leader who wants your people to feel grounded, connected, healthy, confident, and productive?

If so, start by clarifying your three core values and seeing how to use the Core Values Flywheel to solve problems and achieve goals. The form takes about five minutes to complete and will show you that the process isn't complicated.

After that, you can schedule a call, and we can discuss creating core values that empower you, your people, and your company.

I look forward to talking with you,

Joey Chandler

Create Three Meaningful Core Values in under 5 minutes.

Let's be honest - People don't believe in core values. For most, core values are more marketing than meaningful.

I used to think the same way. But everything changed when I figured out how to tap into my core self.

By clarifying and using your core values (personal and corporate), you solve problems and achieve goals faster and with less effort.

I'm on a mission to turn core value statements from ignorable to impactful so people can achieve more with less stress.

Have a great day, and I hope to talk soon.

Joey Chandler

Schedule a call to create core statements for yourself, your team, or your company.

You'll walk away with greater clarity and take action in an essential area of your life.

Money back plus a coffee guarantee if you don't get value from our time together.


Core Value Consulting Call (paid)

50 Mins
Increase your clarity, action, and growth regarding your core self or corporate core values. Can be used for individuals or founder teams. I charge for these, but I'll refund your money and buy you coffee if you don't get value in our time together.

Select Date & Time


Create a core statement and learn ways to apply your core values to achieve goals.

You aren't the problem

In the places where you struggle, you simply don't have enough practice being yourself.

To create confidence, compassion, assertiveness, grit or determinations, the secret is being more of yourself in more places. Not trying to be something you aren't because that is exhausting.

The fastest and most efficient way to achieve and maintain a goal is by bringing more of your core self to the situation.

Two Reasons for this:

When you a NOT being your core self, you are being something you are not which is exhausting and frustrating, and leads to isolation and burnout.

When you being your core self, your confidence, creativity, and courage increases so you connect with others to find solutions that work over time.

I help people understand...

Their Unique Strengths

Success isn't about becoming someone else. It's about recognizing and leveraging your unique strengths.

The Power of Alignment

Aligning your actions and beliefs with your core identity can exponentially increase your effectiveness at tackling challenges and achieving your goals.

The Importance of Authenticity

Faking confidence or trying to fit into a mold can lead to burnout. Authenticity is sustainable and far more rewarding.

3 misconceptions about our Core Selves

And how they are holding you back.


I already know (or at least I think I do)

You probably have some sense of who you are at your core but your level of clarity isn't sufficient for your goals. Your core self is like your numbers for your business. The more clarity you have, the more power you have to make positive changes.


I can be myself in some places but it's impossible in other areas. There is nothing I can do about it.

Being your core self takes practice. If you are struggling, you just aren't as good at being your core self in that area. There is nothing wrong with you but you need to practice being your core self.


Core work takes too much work.

This true if you don't have a system to use your core self. The uncertainty and overwhelm associated with asking, "who am I," goes away when you have system to clarify who you are, take action in alignment with who you are, and grow you ability to stay true to yourself in more areas of life.

I've spent the last ten years exploring the question, "who am I at my core and how can I bring more of that to my life?" I created the Core Power Framework so you can learn in minutes and hours what took me months and years.

Tell me if any of this resonates with you...

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You keep asking yourself, "Am I doing this right?" or "Will this work for me?"

It's time to put an end to the uncertainty and boost your confidence in your decisions.


You are confident in some areas of your life, but unsure in others?

Let's work on creating a consistent sense of self-assurance across all facets of your life.


You have a vision for what's possible but you struggle with making it happen.

You have what it takes, and I'm here to help you realize that.

If these situations sound familiar, you're not alone, and most importantly – you don't have to stay stuck. I've developed a unique process that has already helped numerous people build real confidence and overcome their challenges.

You have no idea how confident and clear you can be.

Working with me

Rather than focusing on tips and techniques, we focus on bringing your core self to your life.

We clarify who you are and what you want to accomplish.

We determine any doubts hindering your efforts, you learn to let them go, and then you take action.

We evaluate, celebrate, and revise your efforts so you keep moving forward and connected to your core self.

You repeat the process until your goal is achieved. You benefit from that success and knowing how to achieve it without being fake or burning out. The process works because of the power of your core self. Keep tapping into that and you will succeed.

What I live for and how I can be useful to you

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My life

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HR sphere

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My hobbies

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Coach and life coach

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My projects

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Client Reviews

The discussion I had with Joey opened my eyes to the notion of purpose that I never suspected was a necessity to have as a writer. We only talked for an hour but now I have a new focus and start working on a project that I have been struggling with for 6 years. I'm so excited.


Diomaye Augustin NgomActor/Writer/Educator

Working with Joey, I have gone from feeling like an "F" in many areas of my life to an "A". The idea of working from your core has been so powerful. Joey is endlessly patient and understanding - I recommend him to anyone who wants to work to improve their life.


Teresa Peters

Owner, T&K Images

Recent Blog Posts

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Navigating the Digital Waves: Unearthing Your Core Self for Exceptional Content Creation in the AI Epoch

June 12, 20233 min read

As the world takes giant leaps into the era of Artificial Intelligence (AI) and machine learning, there's a pressing need for entrepreneurs and business leaders to harness the one factor that sets them apart in the crowd: their core self. But, why is this so crucial, particularly in an age dominated by AI and tools like ChatGPT?

Understanding the Role of AI

AI has taken over multiple facets of our lives, often so subtly that we hardly notice. However, the advent of AI content creation has made us question the essence of originality and uniqueness. Despite their incredible capacity to mimic human behavior, AI systems cannot replicate the distinct identity each one of us carries.

In the AI-dominated landscape, realizing the value of your core self is paramount. It's your personal compass, guiding you to create content that is not just original, but holds an irreplaceable human touch.

Your Unique Lens in a World of AI

Every individual carries a unique lens, a perspective shaped by their core self. It is this perspective that brings a spark of humanity, a touch of originality, that no AI can replicate. When you craft content through this lens, you add a layer of authenticity that resonates on a deeper level with your audience.

To put it in the words of the famed author Oscar Wilde, "Be yourself; everyone else is already taken." This quote beautifully encapsulates the power of being true to your core self in a world of AI.

Delving Deeper: Clarity, Action, and Growth

Understanding your core self might seem daunting at first, but the journey can be broken down into three manageable phases: gaining clarity, taking action, and encouraging growth.

Gaining clarity is all about introspection, unearthing your deepest desires, strengths, and the unique vision you carry. Once you have this blueprint, the action phase becomes smoother. It involves leveraging this knowledge to overcome obstacles and take decisive steps. Lastly, the growth phase allows you to assess your progress, acknowledge your achievements, and continuously refine your strategies.

Harnessing the Power of Community

A significant part of this journey involves having a supportive network around you. Our close-knit community fosters shared wisdom, lending strength to every member as they embark on their journey of self-discovery. The focus is not on generic advice or quick-fix solutions, but rather on fostering self-awareness and aligning actions with the knowledge of your core self.

Confronting Challenges: Core Self to the Rescue

What happens when you face obstacles while exploring your core self? In such situations, we resort back to the program's principles to overcome these challenges. This recursive approach ensures that the program delivers the maximum value, bolstering your capability to tackle difficulties and stride towards your goals.

In conclusion, as we navigate the waves of the AI age, it's your core self that helps you stay afloat. It not only magnifies your effectiveness in overcoming challenges but also empowers you to create content that's not only unique but carries the unmistakable stamp of your persona.

The Core Power Switch - create confidence without faking it.

Create a core statement and start building your confidence based on you rather than having to fake anything or burning out.

Get your custom copy of The Core Power Switch today.

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Joey Chandler

I love talking about who we are and how we can bring more of the to our lives and the world.

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You can cause an eruption in your life by tapping into your core values and making use of your best self. We do this in the Volcano Club.


Site: www.joeychandler.net

Location: San Rafael, CA


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