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How We Approach Corporate Core Values Must Change.

It's not because core values don't work or aren't valuable. It's because the standard approach to corporate core values misses one central fact:

No matter how brilliant, fabulous, or inspiring the corporate core values are, people will refer to their core values rather than the corporate core values when things get stressful and push comes to shove.

Not because there is anything wrong with the corporate core values but because we all have more experience with our core values than any corporate core values. It's just habit.

As a result, we don't have enough practice using corporate core values to make decisions and take action daily. And in the fast-paced environment of modern business, anything not used regularly, if not daily, gets left behind.

Unless you want to approach your company like the military and create a core values boot camp to get everyone thinking the same way, implementing your corporate core values won't be as effective as you would like.

So what to do?

Help people clarify and use their personal core values in service of the corporate core values.

  1. Each person at the company identifies three personal core values and how they align with the existing corporate core values.

  2. Those people identify an important goal.

  3. Employees ask themselves, "How can I use my core values to achieve this goal/overcome that challenge?" and create a list of possible options.

  4. They choose one of the options and go it today.

  5. When they are done, they celebrate their efforts and repeat the process until the goal is achieved.

Assuming there is any alignment between the corporate and personal core values, each time employees act using their core values, they move the corporate core values and goals forward.

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By helping people, from interns to executives, tap into their core values, you'll help people bring their best selves to work and have a system for achieving goals that energize your staff rather than burning them out.

The benefits of helping people use their core values are clear:

  • People are more grounded in themselves, which improves mental and physical well-being.

  • Confidence and consistency grow as people have more practice using their natural abilities.

  • Employees and leadership have a system for moving forward, so there is more grit and determination.

  • Creativity and innovation increase as people learn to ask, "How can I use my core values in this situation?"

  • Management is simplified as the goal is to help the staff use their core values, which will help everyone solve problems and find solutions faster.

Are you a leader who wants your people to feel grounded, connected, healthy, confident, and productive?

If so, start by clarifying your three core values and seeing how to use the Core Values Flywheel to solve problems and achieve goals. The form takes about five minutes to complete and will show you that the process isn't complicated.

After that, you can schedule a call, and we can discuss creating core values that empower you, your people, and your company.

I look forward to talking with you,

Joey Chandler

Create Three Meaningful Core Values in under 5 minutes.

Let's be honest - People don't believe in core values. For most, core values are more marketing than meaningful.

I used to think the same way. But everything changed when I figured out how to tap into my core self.

By clarifying and using your core values (personal and corporate), you solve problems and achieve goals faster and with less effort.

I'm on a mission to turn core value statements from ignorable to impactful so people can achieve more with less stress.

Have a great day, and I hope to talk soon.

Joey Chandler

Schedule a call to create core statements for yourself, your team, or your company.

You'll walk away with greater clarity and take action in an essential area of your life.

Money back plus a coffee guarantee if you don't get value from our time together.

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Core Value Consulting Call (paid)

50 Mins
Increase your clarity, action, and growth regarding your core self or corporate core values. Can be used for individuals or founder teams. I charge for these, but I'll refund your money and buy you coffee if you don't get value in our time together.

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Create a core statement and learn ways to apply your core values to achieve goals.

You aren't the problem

In the places where you struggle, you simply don't have enough practice being yourself.

To create confidence, compassion, assertiveness, grit or determinations, the secret is being more of yourself in more places. Not trying to be something you aren't because that is exhausting.

The fastest and most efficient way to achieve and maintain a goal is by bringing more of your core self to the situation.

Two Reasons for this:

When you a NOT being your core self, you are being something you are not which is exhausting and frustrating, and leads to isolation and burnout.

When you being your core self, your confidence, creativity, and courage increases so you connect with others to find solutions that work over time.

I help people understand...

Their Unique Strengths

Success isn't about becoming someone else. It's about recognizing and leveraging your unique strengths.

The Power of Alignment

Aligning your actions and beliefs with your core identity can exponentially increase your effectiveness at tackling challenges and achieving your goals.

The Importance of Authenticity

Faking confidence or trying to fit into a mold can lead to burnout. Authenticity is sustainable and far more rewarding.

3 misconceptions about our Core Selves

And how they are holding you back.

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I already know (or at least I think I do)

You probably have some sense of who you are at your core but your level of clarity isn't sufficient for your goals. Your core self is like your numbers for your business. The more clarity you have, the more power you have to make positive changes.

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I can be myself in some places but it's impossible in other areas. There is nothing I can do about it.

Being your core self takes practice. If you are struggling, you just aren't as good at being your core self in that area. There is nothing wrong with you but you need to practice being your core self.

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Core work takes too much work.

This true if you don't have a system to use your core self. The uncertainty and overwhelm associated with asking, "who am I," goes away when you have system to clarify who you are, take action in alignment with who you are, and grow you ability to stay true to yourself in more areas of life.

I've spent the last ten years exploring the question, "who am I at my core and how can I bring more of that to my life?" I created the Core Power Framework so you can learn in minutes and hours what took me months and years.

Tell me if any of this resonates with you...

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You keep asking yourself, "Am I doing this right?" or "Will this work for me?"

It's time to put an end to the uncertainty and boost your confidence in your decisions.

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You are confident in some areas of your life, but unsure in others?

Let's work on creating a consistent sense of self-assurance across all facets of your life.

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You have a vision for what's possible but you struggle with making it happen.

You have what it takes, and I'm here to help you realize that.

If these situations sound familiar, you're not alone, and most importantly – you don't have to stay stuck. I've developed a unique process that has already helped numerous people build real confidence and overcome their challenges.

You have no idea how confident and clear you can be.

Working with me

Rather than focusing on tips and techniques, we focus on bringing your core self to your life.

We clarify who you are and what you want to accomplish.

We determine any doubts hindering your efforts, you learn to let them go, and then you take action.

We evaluate, celebrate, and revise your efforts so you keep moving forward and connected to your core self.

You repeat the process until your goal is achieved. You benefit from that success and knowing how to achieve it without being fake or burning out. The process works because of the power of your core self. Keep tapping into that and you will succeed.

What I live for and how I can be useful to you

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My life

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Education

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HR sphere

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My hobbies

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Coach and life coach

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My projects

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TESTIMONIALS

Client Reviews

The discussion I had with Joey opened my eyes to the notion of purpose that I never suspected was a necessity to have as a writer. We only talked for an hour but now I have a new focus and start working on a project that I have been struggling with for 6 years. I'm so excited.

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Diomaye Augustin NgomActor/Writer/Educator

Working with Joey, I have gone from feeling like an "F" in many areas of my life to an "A". The idea of working from your core has been so powerful. Joey is endlessly patient and understanding - I recommend him to anyone who wants to work to improve their life.

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Teresa Peters

Owner, T&K Images

Recent Blog Posts

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Corporate Core Drivers: A Game Changer for Startup Founders

August 04, 20237 min read

Every company reflects its founders' ideals, philosophies, and endeavors. Founders embed their vision into the startup's foundation, giving it the spirit and direction it needs to thrive. The challenge is developing and maintaining that energy while growing the business. And do so in an environment with little time. much pressure and even more uncertainty.

With today's blog post, I want to introduce you to Corporate Core Drivers as an alternative to core values and as a system for creating employee, client, and founder success despite the challenges.

The Dilemma of Core Values

The contemporary business management approach advocates establishing core values as a compass for decision-making and fostering the desired culture. Regrettably, research has repeatedly demonstrated the limitations of core values, particularly in their practical application and subsequently perceived authenticity by employees (1).

Plus, startup environments exacerbate these shortcomings. Startups are often chaotic, leaving little time or energy for the contemplation and genuine implementation of core values.

The Advent of Corporate Core Drivers

Instead of core values, I propose adopting Corporate Core Drivers. Unlike core values, which usually range between three to nine traits and are often vague, Core Drivers are simple, memorable, and integral to everyday operations. They tell a story of how the company helps themselves, and clients produce results.

The story component of Core Drivers is crucial as it makes the drivers more memorable and easier to use. Without story, the drivers are just components that people can use or not. This is one reason core values don't work. It's too easy to pick and choose the values you want and ignore those you don't. With story, the drivers become a process for producing results with a beginning, middle, and end that you repeat.

For example, my company's Core Drivers are Clarity, Action, and Growth. These explain how I help clients clarify who they are, align their actions with their core selves, and grow by evaluating, celebrating, and refining their efforts. Plus, my Core Drivers give me a framework for solving problems. What would help address the problem - more clarity, more action, or more growth?

A repeatable three-step process that tells the story of how I help myself, and others produce results.

Each person has Core Drivers that reflect who they are and how they do things. I'll share how to clarify your Core Drivers shortly. But for now, just know if you combine the Core Drivers of the founders, you can create the Corporate Corp Drivers for their company. This happens because, as we said, a company always reflects the founders and how they operate. Know more about the founders, and you can help the company achieve more with less stress.

The Benefits of Clarifying Core Drivers

As a founder, clarifying your Corporate Core Drivers provides three immediate benefits:

  1. Enhancing Problem-Solving Skills: By aligning actions with their core selves, founders tap into their innate creativity, confidence, and problem-solving abilities. This clarity aids in overcoming challenges and achieving goals.

  2. Establishing a Framework for Results: Founders have unique methods of operation. By crystallizing this process, they can develop a framework that can drive results, fostering a sense of clarity, action, and growth within the company.

  3. Cultivating Aligned Teams: The more founders understand their Core Drivers, the better they can find team members and partners who align with them. This results in a culture reflective of the founders' vision, attracting like-minded individuals and promoting growth.

Core Drivers and Company Culture

As founders utilize the Corporate Core Drivers, they naturally create and reinforce the corporate culture. A few ways Core Drivers can be integrated into a company's fabric include:

  • Recruitment and Onboarding: Core Drivers can inform recruitment, and new hires can be trained on them. More importantly, staff can create their relationship with the Core Drivers. Their connection won't be as strong as the founder's, but it will be there for people aligning with the Drivers and mission.

  • Daily Operations and Planning: Staff can apply Core Drivers to daily problem-solving and strategic planning by asking, "Which of our Core Drivers would help us in this situation?"

  • Learning and Troubleshooting: Core Drivers can help identify what was missing when goals aren't met, or the employee or client experience is not where you want it to be.

  • Developing Procedures and Routines: Core Drivers can provide a guiding framework for different departments. Each department can explore what the individual drivers mean to them and their roles.

  • Staff and Leadership Development: Core Drivers can aid in personal growth and leadership skills development by giving people a framework to create more clarity, action, and growth in their role or career.

  • Mission Statements: Core Drivers can support a company's mission statement. "We are here to accomplish this goal and serve these people, and here are the steps that will make us successful."

  • Difficult Conversations and Decisions: Core Drivers can provide a compass for navigating difficult conversations and decisions. "How can I say what needs to be said and leave people present to the Corporate Core Drivers." and "Given the options, which will help our clients and employees experience more of our Corporate Core Drivers?"

  • Founder and Staff Well-being: Core Drivers provide a starting point and a system for solving problems. This reduces the mental energy needed to find solutions. If well-being does become a problem, the team can ask, "Which of the Core Drivers is missing or could be elevated in this situation?"

Using and making the most of the Core Drivers is a matter of practice. The more the founders and team use them, the more they will live true in the company. Fortunately, Core Drivers are useful and useable in numerous ways, so making them part of the company's day-to-day operations isn't challenging and makes sense as they save time and energy.

Creating and Implementing Core Drivers: A Step-by-Step Guide

Here's a general process for creating and implementing Core Drivers. Fortunately, it isn't complicated:

  • Founders create a core statement (www.joeychandler.net/corepower).

  • Founders identify personal Core Drivers and their relation to their core statement.

  • The Founders work together to establish three Corporate Core Drivers that reflect them all somehow.

  • They apply the Core Drivers to different business areas for 7-days to create success stories and make any needed revisions.

  • They gradually roll out the Core Drivers to different levels of the company.

  • Once there are enough success stories company-wide, the Core Drivers can be shared in marketing materials and public messaging.

The process works and is shockingly fast because it's based on the core selves of the founders. Core Drivers simply clarify and refine how the founders already operate. You aren't creating anything new, so it takes less work than expected.

Navigating Changes in the Contemporary Business Landscape

Indeed, numerous firms have thrived without their founders defining their essential nature and establishing Core Drivers. However, the business landscape has undergone a significant transformation in recent years. Uncertainty is rampant, and employees no longer tolerate disingenuous pledges. Firms that can foster individuality and well-being while concurrently delivering results and reaching targets will hold a competitive edge. Moreover, amid high employee turnover rates, a scalable and memorable management strategy becomes a magnetic pull for like-minded individuals, fostering retention.

Furthermore, Core Drivers simplify operations and alleviate stress, resulting in fewer decision-making hurdles. While repeatedly referencing Core Drivers may initially seem tedious, it accelerates problem-solving and reduces anxiety. The prevalence of burnout among employees of all ranks and company sizes is undeniable. Despite hefty investments in mitigating this issue, recent Deloitte research indicates that burnout remains a substantial challenge lacking clear remedies (2).

By enabling employees to express their true selves and cultivating an environment where the company's Core Drivers are embodied and used daily, we can counter the pervasive burnout crippling many firms.

In Conclusion

If you are a founder, you want to create an amazing company. You aren't looking for perfection, but you want a place to be your full self and solve interesting problems with interesting people. Nowhere in your plan is to cause undue frustration or create burnout.

Developing your Corporate Core Drivers will help you create more of what you want and less of what you don't. And do so in a way that is sustainable over time. Core Drivers naturally reflect who you are and how you do things. With them, you will achieve goals faster with less stress.

If you are a founder and want to discuss your Core Drivers and how they could benefit you and your people, schedule a call: www.joeychandler.net/claritycall.

References

  1. When It Comes to Culture, Does Your Company Walk the Talk? - https://sloanreview.mit.edu/article/when-it-comes-to-culture-does-your-company-walk-the-talk/ (July 21, 2020)

  2. As workforce well-being dips, leaders ask: What will it take to move the needle? - https://www2.deloitte.com/us/en/insights/topics/talent/workplace-well-being-research.html (June 20, 2023)

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Joey Chandler

I love talking about who we are and how we can bring more of the to our lives and the world.

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You can cause an eruption in your life by tapping into your core values and making use of your best self. We do this in the Volcano Club.

Email:info@joeychandler.net

Site: www.joeychandler.net

Location: San Rafael, CA

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