Branding, Clarity and Purpose with Katrina Krogstad

purpose spotlight May 12, 2019
 

An email from Katrina inspired me to do this interview and I'm hoping this will become a regular thing for me as I love hearing about how people are using their purpose. She is a great example of how learning your purpose and learning how to put it to use is a really powerful thing.

in this interview, Katrina talks about how her purpose of play is a bit challenging to share and she is honest about working through the language to find something that really works for her. But that inquiry energized her and gave her a framework for describing a seemingly wide range of businesses.

The real bonus is that she is in action, making changes to her website, re-creating logos, and getting the word out about her services.

She is really inspiring and a wonderful example of what it looks like to put one's purpose to use.

Her website is: http://katrinakrogstad.com

 

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Learning your purpose is the start - 4 things to do to make the most of it.

Uncategorized Mar 06, 2019

Good news is that learning your purpose isn't that difficult. Takes less than 15 minutes with my 2-Question Purpose Process so the "can I learn my purpose?" question is off the table.

But that doesn't mean everything will be hunky dory or smooth sailing. Living a life of purpose means that you will be bumping up against limits throughout your life. You know this already because you can see there are situations where you can be your purpose and there are others where you can't. That doesn't change no matter how well you know your purpose.

After you learn your purpose, there are four more main steps that you will help you make the most of it.

First, you need to determine what your purpose means to you. As I wrote in an earlier post, your purpose will always be in the language of a young person and will use terms like love, happiness, excitement, and adventure. Those terms are incredibly powerful but seem rather generic. But your purpose does mean something specific to you. My purpose...

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Why learning your purpose involves going back to middle school

purpose thoughts Feb 28, 2019


No. Anything but that!

I just hear that coming from so many people when they think about those often treacherous and challenging years. Good news is that you don’t have to think about any of the bad things from those years. Learning your purpose is really about the language that you would have used back then as opposed to any of the cringy things you may have faced (or have caused).

Our purpose has been with us for a very long time and is somehow part of our spirit or soul or energy or the wiring of our brains. The source isn’t as important as the fact that we have been interacting with it since we were young.

That means that how we would have used when we first described it, even if we didn’t know what it was exactly, would be in the language of a young person. I find that many people have a hard time remembering the language they used when they were in elementary school but what they said in middle school, say 5th, 6th or 7th grade when then 10, 11 or 12 is...

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Wishing you good health and the grit to use it

friday wishes Feb 09, 2019
 

On this Friday I wish you the very best of health for you and loved ones. And I hope you (and myself) remember to take advantage of the good health when you have it so we can make the most out of life.

All the best,

Joey

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Why I believe everyone has a purpose.

purpose tips Feb 09, 2019
 

I tell people every day that I can help figure out their purpose in two questions. It's not a problem at all. But people are wondering, like, how do you know that? You know, what if I don't have one? Well, here's why I know, absolutely, 100%. I have proof that you have a purpose and we could figure it out. The reason is because of all the videos I've done.

If you don't know, I've done hundreds of videos that I call “tribute videos.”

This is where, say, you're going to do a video for your mom. You send me a list of emails of her friends and family. I send out an email campaign and those people respond back with videos or selfies that say, you know, your mom is amazing and brilliant and beautiful and those sorts of things. And we put the videos together.

You're seeing, like, 30 or 40 or 50 people and it just is awesome. She loves it. Everybody laughs and cries. It's just great.

And what you see in those, and it took me a while to see this – it wasn't at first...

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Your purpose is always in the language of a young person

purpose tips Feb 09, 2019
 

This is something I think makes a world of difference for people and purpose and that is: Your purpose is always in the language of a young person.

The idea of this is that our purpose has been with us for a very long time. You could say that it is part of, you know, who you are. It's part of your spirit or soul and energy. And for some people that you know, they say that it was with us before we were born. Some people say it was with us at birth, but either way, if state came was for a very long time.

When we first started using our purpose, when we first started interacting with it, even if we didn't know exactly what it was, we would have been in the mindset of a young person.

No matter what purpose work you've done – no matter what it is – ask yourself, is this how I would have described it when I was like 10, 11, or 12 years old? If it's not, it's probably what I call “adultified” and it's too intellectual and it's too heady.

But you can take that...

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Add feeling to your 30-second introductions for greater success

Uncategorized Oct 12, 2018

Do you cringe thinking about introducing yourself at networking events?

I used to a lot.

I would stumble and fumble and always feel like there was a better way to describe myself and what I did no matter how much I practiced.  And I noticed I wasn't alone in that experience. Seemed like everyone either has that awkward moment before introducing themselves or they say something that sounds just like every other person in their industry.

Things started to change for me when I attended a networking event and helped a friend video attendees talking about their businesses. I listened and listened and there was one thing that missing for me over and over.

Didn't matter if the attendees were in insurance, banking, marketing or personal training. I was looking through the camera, listening to them and just yearning to hear how they were going to make their clients feel. When the person struggled a bit, I asked "how do you want your clients to feel?" as a prompt and their faces...

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Purpose in Tough Conversations

Uncategorized Mar 07, 2018

Recently, I saw a friend that had posted something that was degrading towards a minority community of people. I have called him out for derogatory comments before but I always just ended up angry and felt not very effective in my delivery. But this time I actually knew a bit more about him. For all that says, he is actually about people feeling loved and supported (his words).

When I saw him I said "I saw the post and I know you are about people being loved and supported and I don't think that did either of those for that group of people and their families." He was surprised but we ended up having a long conversation about what he meant. 

At one point he said "well how am I supposed to post anything?".

Took me a couple seconds to respond but then I said "well maybe that is the point. Because you are about people being love and supported you don't get to just post anything. You have to take a moment and explain what you are thinking so they know where you are coming from."

I'm...

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Reason #47 why label your purpose up in conversation

Uncategorized Mar 01, 2018

Reason 47 why we need to be bringing up our purpose in conversations - because labeling your purpose helps the other person understand the energy he/she is experiencing but can't quite figure out.

You may be about joy or happiness or transforming the world but that won't be exactly clear to the person if you don't label it. Then what happens is as you speak that the person feels that energy and tries to figure it out (aka "where is this person coming from?").

But since what he can't quite put a finger on it doubts creep in about you, your energy and then probably himself (as things often return to ourselves of course).

But if you say "I am about this" or "My purpose is..." then you are bringing clarity to what he is feeling. That will put his wondering mind to rest and allow him to hear what you are saying.

This is really important for people that have just discovered their own purpose. Of course you are present to it and you think everyone can see it. But they don't - especially...

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Let your purpose shine through

Uncategorized Feb 27, 2018

Pulling together quotes on purpose and re-read Marianne Williamson's "Our deepest fear..." quote for the first time since I really got clear on my purpose (helping people see the greatness in themselves and others). The last part jumped out at me:

"And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."

To me this says that the more we share our purpose the more we give others the freedom to embrace their own. Goes with Brene Brown's work about the power of vulnerability. The more we share our purpose (and take actions consistent with it) we are showing people that it's possible to step past their own fears and to share who they really are.

Each of us is amazing and unique in our own way and have a much greater impact than we know (my videos prove that). So I know I sound crazy when I talk about the power of sharing your purpose in everyday language but when...

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