Unleash Your True Potential and Increase Your Confidence.

Welcome! If you're here, it means you're ready for a for a Core Powered Life.

Get free training on using your core self to address nagging problems.

Elevating Clarity, Action, and Growth at Your Company

Every company needs clarity, action, and growth.

  • Clarity about who they are serving and how they are doing it.

  • Action aligned with who they are and what they want to accomplish.

  • Growth in terms increasing their ability to serve their clients, people, and business.

It's the collective effort of the leaders and employees, operating at their best, that increases clarity, action, and growth at companies.

Unfortunately, people at all levels are exhausted, overwhelmed, and slipping towards burnout. You can try teaching them the latest and greatest leadership and productivity hacks, but they will most likely resort back to what they know, especially in times of stress.

It's just human nature.

Instead of trying to teach new things, help your people clarify how they operate and help them get better at that.

They all have a core process or way of doing things, and the more clear they are about how to use it, the greater their ability to create clarity, action, and growth for your company.

Schedule a call to learn more and see how you can help your people Find Their Way.

Every other business consultant wants to teach you and your people something new. I'm sure they have great information but you don't need new information. Your people need a system to make greater use of their natural talents, skills, and problem-solving abilities.

Schedule a call to see for yourself.

Let's be honest - People don't believe in core values. For most, core values are more marketing than meaningful.

I used to think the same way. But everything changed when I figured out how to tap into my core self.

By clarifying and using your core values (personal and corporate), you solve problems and achieve goals faster and with less effort.

I'm on a mission to turn core value statements from ignorable to impactful so people can achieve more with less stress.

Have a great day, and I hope to talk soon.

Joey Chandler

Schedule a call to create core statements for yourself, your team, or your company.

You'll walk away with greater clarity and take action in an essential area of your life.

Money back plus a coffee guarantee if you don't get value from our time together.

Create a core statement and learn ways to apply your core values to achieve goals.

You aren't the problem

In the places where you struggle, you simply don't have enough practice being yourself.

To create confidence, compassion, assertiveness, grit or determinations, the secret is being more of yourself in more places. Not trying to be something you aren't because that is exhausting.

The fastest and most efficient way to achieve and maintain a goal is by bringing more of your core self to the situation.

Two Reasons for this:

When you a NOT being your core self, you are being something you are not which is exhausting and frustrating, and leads to isolation and burnout.

When you being your core self, your confidence, creativity, and courage increases so you connect with others to find solutions that work over time.

I help people understand...

Their Unique Strengths

Success isn't about becoming someone else. It's about recognizing and leveraging your unique strengths.

The Power of Alignment

Aligning your actions and beliefs with your core identity can exponentially increase your effectiveness at tackling challenges and achieving your goals.

The Importance of Authenticity

Faking confidence or trying to fit into a mold can lead to burnout. Authenticity is sustainable and far more rewarding.

3 misconceptions about our Core Selves

And how they are holding you back.


I already know (or at least I think I do)

You probably have some sense of who you are at your core but your level of clarity isn't sufficient for your goals. Your core self is like your numbers for your business. The more clarity you have, the more power you have to make positive changes.


I can be myself in some places but it's impossible in other areas. There is nothing I can do about it.

Being your core self takes practice. If you are struggling, you just aren't as good at being your core self in that area. There is nothing wrong with you but you need to practice being your core self.


Core work takes too much work.

This true if you don't have a system to use your core self. The uncertainty and overwhelm associated with asking, "who am I," goes away when you have system to clarify who you are, take action in alignment with who you are, and grow you ability to stay true to yourself in more areas of life.

I've spent the last ten years exploring the question, "who am I at my core and how can I bring more of that to my life?" I created the Core Power Framework so you can learn in minutes and hours what took me months and years.

Tell me if any of this resonates with you...

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You keep asking yourself, "Am I doing this right?" or "Will this work for me?"

It's time to put an end to the uncertainty and boost your confidence in your decisions.


You are confident in some areas of your life, but unsure in others?

Let's work on creating a consistent sense of self-assurance across all facets of your life.


You have a vision for what's possible but you struggle with making it happen.

You have what it takes, and I'm here to help you realize that.

If these situations sound familiar, you're not alone, and most importantly – you don't have to stay stuck. I've developed a unique process that has already helped numerous people build real confidence and overcome their challenges.

You have no idea how confident and clear you can be.

Working with me

Rather than focusing on tips and techniques, we focus on bringing your core self to your life.

We clarify who you are and what you want to accomplish.

We determine any doubts hindering your efforts, you learn to let them go, and then you take action.

We evaluate, celebrate, and revise your efforts so you keep moving forward and connected to your core self.

You repeat the process until your goal is achieved. You benefit from that success and knowing how to achieve it without being fake or burning out. The process works because of the power of your core self. Keep tapping into that and you will succeed.

What I live for and how I can be useful to you

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My life

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HR sphere

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My hobbies

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Coach and life coach

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My projects

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Client Reviews

The discussion I had with Joey opened my eyes to the notion of purpose that I never suspected was a necessity to have as a writer. We only talked for an hour but now I have a new focus and start working on a project that I have been struggling with for 6 years. I'm so excited.


Diomaye Augustin NgomActor/Writer/Educator

Working with Joey, I have gone from feeling like an "F" in many areas of my life to an "A". The idea of working from your core has been so powerful. Joey is endlessly patient and understanding - I recommend him to anyone who wants to work to improve their life.


Teresa Peters

Owner, T&K Images

Recent Blog Posts

Know your audience

Knowing Your Audience - The foundation of marketing success

May 29, 20243 min read

In the competitive business world, marketing success hinges on more than just a good product or service. It's about knowing your audience intimately and tailoring your message to resonate deeply with them. But how do you achieve this level of understanding? The key lies in mastering your core process.

Unlocking the Power of Your Core Process

Your core process is the unique sequence of steps you naturally repeat to achieve your goals. It's how you operate and consistently produce results. As famed business strategist Jim Collins expressed, "Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline." Understanding your core process allows you to make conscious choices about marketing, ensuring that each decision aligns with your strategic objectives.

Knowing your core process instills confidence in who you are and the value you bring. This understanding encourages you to continually explore and question until you precisely determine who your audience is, what they desire, and how they prefer to engage. Bill Gates once remarked, "Your most unhappy customers are your greatest source of learning." This insight highlights the importance of aligning your marketing strategies with the intricacies of your core process to meet and exceed audience expectations.

The Pitfalls of Ignoring Your Core Process

Without a well-defined core process, marketing efforts can become disjointed and ineffective. This lack of clarity can lead to inconsistent messaging and confuse your audience about what your brand stands for and its benefits. It can result in wasted resources, as efforts are not concentrated on actions that align with business goals.

Moreover, ignoring your core process can prevent your business from effectively adapting to changes and feedback. Steve Jobs noted, "You’ve got to start with the customer experience and work back toward the technology, not the other way around." Understanding your core process helps keep the customer at the center of your marketing efforts, enabling you to effectively refine and adapt your strategies.

How Core Processes Enhance Marketing

By deeply understanding your core process, you can improve your marketing in several ways:

  1. Clarity and Consistency: Clarity in your core process allows consistency in your marketing messages. This helps build trust with your audience as they know what to expect from your brand.

  2. Focused Targeting: With a clear core process, you can better identify and address your audience's specific preferences and needs. This precision leads to more effective and resonant marketing campaigns.

  3. Adaptability and Resilience: A robust core process equips you to adapt quickly to market changes and consumer feedback, ensuring your marketing remains relevant and impactful.

  4. Authenticity and Connection: Your marketing should reflect your true values and mission through your core process, which fosters authenticity. As Brené Brown wisely suggests, "Authenticity is the daily practice of letting go of who we think we're supposed to be and embracing who we are."

Taking Action

To harness the power of your core process in marketing, begin by thoroughly mapping out your unique steps and identifying what makes your approach special. Then, integrate these insights into your marketing strategies, ensuring every campaign and message aligns with your core values and operational methods.

Remember, effective marketing is not merely about promoting products but forging meaningful connections. By deeply understanding your core process, you can enhance your marketing efforts, deepen your connection with your audience, and drive your business to greater success.

In conclusion, a well-understood core process is crucial for effective marketing. It boosts your confidence and resilience and deepens your understanding of and connection with your audience. Embrace your core process and let it guide your path to marketing success.

1-on-1 Coaching | Group Program | Workbook | Corporate

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Joey Chandler

I love talking about who we are and how we can bring more of the to our lives and the world.

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You can cause an eruption in your life by tapping into your core values and making use of your best self. We do this in the Volcano Club.


Site: www.joeychandler.net

Location: Reno, NV


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