Discover your life's purpose in less than 30 minutes. No Kidding.

Never again will you wonder "who am I?" or "what am I about?". I can't promise you life will be easy but I can help you discover your purpose much faster than you expect.

My name is Joey Chandler and I have developed a process that helps people identify their purpose in just two questions. Sounds unbelievable? Yes, I know but here's how I figured it out.

My Story

Over the past 5 years, I've created hundreds of tribute videos for people's birthdays, weddings and anniversaries. For these videos I collected thousands of testimonials from friends, family, neighbors, and co-workers saying what they appreciate about them. After compiling the clips, I realized all the videos had a theme. That theme revealed who that person was and what they were all about. While it wasn't always overt, it was consistent and it expressed how each individual left others present to a feeling or friendship, joy, love, or adventure. 

Around the same time, I was reading works by Simon Sinek, Brendon Burchard, Robin Sharma and Brene Brown and they talked about the importance of knowing your purpose or your "Why". I then realized that the theme in the videos was actually that person's purpose.

After doing videos for people from around the world ranging from ages 7-90, it's clear that we all have a purpose and it's sitting right there in the background of our lives. We just need to figure out how to bring it to the foreground. So, that's what I decided to focus on. At first, the process took a couple of hours, then I got it down to an hour. Now, I can help bring a purpose forward in less than 30 minutes.

People love it. Within just a few minutes they're able to put their purpose into everyday language and see places where they are actively living their purpose and places where they are not.

But identifying your purpose is just the start. The next step is elevating your ability to experience and share your purpose so you can leverage it in different situations. To do this, I developed the Own Your Purpose program which has helped both me and my clients live fuller, more meaningful and impactful lives. In just one session, we'll uncover your purpose and deepen your awareness through a series of 15 emails with prompts for journaling and conversations along with access to two group coaching calls. 

The Own Your Purpose Program

Identify your purpose in one online video session, then receive 15 emails over 20 days to help you deepen your sense of what your purpose means to yourself and others.

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Benefits of Knowing Your Purpose


Build confidence and motivation by knowing who you are and what you are about.


Increase courage to take action by leveraging your purpose as a stepping stone to move forward.


Increase your consistency by understanding how your actions and conversations elevate your purpose.


Connect with others authentically and powerfully by speaking about your purpose in everyday language.


I offer a 30-day no questions asked money-back guarantee. The best part is I've adopted what I call Inspiration Based pricing. You pay an amount that leaves you proud and inspired to say "I dedicated this amount to living my purpose in life." For some that may be $20, to others $100 and others $500. After all, it's your purpose and only you can define the value it brings to you and those around you.

Yes - I want to learn my purpose

Sign up to receive:

  • One on One Coaching Session via phone or zoom.
  • Email campaign to help you deepen your sense of your purpose.
  • Facebook group for follow up questions and connection with other purpose minded people.
  • Handouts for identifying your purpose, using your purpose in everyday life and describing what your purpose means to you.
  • Inspiration based pricing
  • 30 day money back guarantee


  • Is this actually going to help me find my purpose?
    • Yes. I know if we were to do a video where 30, 40 or 50 of your best people say what they appreciate about you, there would be a theme. I believe that theme is your purpose and all we have to do is bring it to the forefront.
  • What sort of purposes do people create in your program?
    • One’s purpose is always in the language of a young person so it is always simple. Things like being about joy, love, happiness, and connection.
  • Those seem too simple. Do they really mean anything?
    • Yes - absolutely. But I get this question because people don't realize the power of those "simple" purposes. For instance, if your purpose is about joy, just imagine what it would be like if our political system left people feeling joyful? Or if your business was about creating joy for your employees and your clients? Your purpose is so much more powerful and impactful than you realize.
  • Do I have to do the videos?
    • No. The tribute videos showed me how everyone has a purpose but we don't need them to figure out your purpose.
  • What is the difference between my purpose and my passions?
    • Purpose is who you are and what you bring to all your activities and interactions. Passions are things you do like jobs, hobbies, family activities and volunteer efforts. Your passions all reflect your purpose in some way. Discovering your purpose and seeing how it relates to your passions helps you be more effective in those areas or  find new activities that better reflect your purpose.
  • Will my life be perfect once I learn my purpose?
    • No - in many ways it will be more challenging because you will know your purpose and have the option of taking actions that are and aren't in line with your purpose. It won't be perfect, but it will be more rewarding.
  • How old do I have to be?
    • The program is for people 18 years and older.
  • What if I already know my purpose?
    • Awesome - can you easily share it with people? If not, then I invite you to try out the program. There is no risk and from my experience people with a purpose they can't share with others often benefit from my approach because I help them become more grounded and confident in their expression.
  • How can I use my purpose once I figure it out?
    • You can use it in all sorts of ways...from your introduction at networking events, to job interviews and even dates. But before putting it to use, the most important thing is to learn what your purpose really means to you. That is the intention of the 15 emails with the journal and conversation prompts.
  • All the other purpose coaches and trainers say their programs take a long time and are intensive. How can you make your claims about figuring out one’s purpose so quickly?
    • Simply put, they haven't seen the videos I have. That is what makes me different from everyone else.
  • Why the Inspiration Based Pricing?
    • The way I see it, the world will be a better place if more people are speaking to and from their purpose. I could make this program the same price for everyone but I know choosing the amount to invest in oneself encourages people to stick with it. I’m aware it requires a little extra thought on your part but thinking about the value of your purpose is a good exercise to begin this process.
  • If I get stuck, is personal coaching available?
    • Yes, you have access to two group coaching sessions throughout the program, and I'm available for additional support as needed.
  • What is your purpose?
    • I'm about people feeling great about themselves and others.
  • I've seen that you are active in social justice efforts addressing racism, sexism, and environmental issues. What does that have to do with purpose and will I have to do that?
    • Living one's purpose is largely about thinking about "how can I elevate my ability to help myself and others experience my purpose?" As you look at others you naturally gravitate towards exploring how these social issues and others impact people's ability to experience your purpose. Where you end you focusing your energy is your choice of course.
  • I'm already active with social issues, how will this help me?
    • As I said about living one's purpose is largely about thinking about "how can I elevate my ability to help myself and others experience my purpose?" For some that means looking outwards but for others that mean looking more at themselves and making sure they are getting what they need to experience their purpose. After all sometime to take care of other people, you have to take care of yourself first.
  • Is there an upsell?
    • Not immediately. I want to make sure you get your purpose first. After you get grounded in your purpose, the next question will be what do you want to do with it? At that point we can talk about your big dreams and how to move towards them. But first, let's get you clear on your purpose and how it shows up in your life.
  • Why should I believe you? Your life isn't perfect and I don't see you driving a fancy car.
    • You are 100% correct. I am far from feeling great about myself in lots of different areas. But I am moving forward and you will not meet another person as confident as me in the fact that you have an amazing, brilliant and powerful purpose that the world needs to see and is already part of your life. And speaking of fancy cars, they’re not part of my purpose.
  • Have you ever met a person that couldn't figure out their purpose using your process?
    • Yes - but I think that was because I was over zealous in talking to them about it. Turns out not everyone wants to talk about purpose while at a business party. For people that are interested in the conversation, the process always works.
  • Do I have to pick the exact purpose right away?
    • No but I find that people get very close very quickly. You can always modify your purpose but my guess is that it will be more of a tweak than a huge change. This is because your purpose has already been with you for a very long time even if you didn't know it.
  • Why is talking about your purpose so important?
    • Because the more you share your purpose, the more you learn about it and the more facility you develop with it. If you develop your purpose "muscle" by sharing it in everyday conversations, then you'll be prepared to use it in that big presentation or job interview.
  • Are you certified in any coaching/purpose program?
    • No - I've been involved in coaching in different areas for 20+ years. I even taught snowboard racing in Japan at one point. What makes me qualified in this is that I've seen all the videos and developed a process that is simple and effective. I wouldn't have learned that in any of the coaching certification programs.
  • Why do this now?
    • Well you have already read a lot, so you clearly are interested in this for some reason. But beyond that I say that you know you have a purpose, something you want to share with the world. The sooner you figure out what it is, the sooner you can figure out how to make it happen.
  • Who is this designed for?
    • Anyone who wants a deeper sense of their purpose. I've worked with loads of people including, IRS agents, coaches and entrepreneurs.
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