Find your purpose without so much stress or overwhelm.


To get the 25 journal prompts and my 10 Purpose rules.

My 5-Step Process for Achieving Greatness.

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Know Yourself

Feeling great about yourself starts with clarifying your purpose so you know who you are, where you want to go, and how to get there.

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Create Community

Your purpose is about yourself and others so learning to share it a way that builds connection and community is crucial.

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Take Aligned Action

Taking big and small steps that are aligned with your purpose will move you forward faster with less stress and more confidence.

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Build Support Systems

Understanding how personal, professional, and culture systems impact your purpose helps you avoid stress and overwhelm. 

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Reflect and Refine

Ask your self if your efforts left yourself and others present to your purpose. If yes, do more of that. If no, refine and redo.

I'm a purpose coach and I help great people do great things.

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Here's what greatness means to me:

  • Knowing who you are.
  • Having a dream.
  • Making things happen.
  • Having fun with friends and family.
  • Helping others. 

What does greatness mean to you and what is standing in your way of achieving that?

Because with the right mindset, support and systems you can achieve that.


How I work with people

The process is very simple. You figure out your purpose and then start by asking:

"How can I help myself and others experience more [your purpose]?"

Sometimes you will focus on serving yourself and sometimes you will focus on serving others. The goal is to align your life and your business with your purpose.


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I surpassed my monthly target revenue goal by 50% within the first month of working with Joey.

Samuel Bart Williams Functional Wellness Coach

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You helped take our focus and business to the next level. Thank you!

Ed Diaz Founder
Kuno Advisors

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In under 90 minutes I connected the dots and stories throughout my life.

Josh Wolff
College Student

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Figuring out my purpose has helped me be a better resource for my clients.

Reed Nothwang
Financial Adviser

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I gained 6 new clients in the last 2 months because I got clear on what I want.

Jake Jordan
Founder, RealLifeBrand.com

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Joey helped several of us figure out our purpose in minutes. His process is brilliant.

Doreen Downing, Ph.D Founder, Essential Speaking

10 surprising things I've learned about knowing your purpose.

  1. Not knowing your purpose is a huge weight so learning your purpose creates freedom and lightness.
  2. It doesn't end - you can keep applying your purpose over and over.
  3. You are more attuned to what feels right and unwilling to accept what feels bad..
  4. You stand up for what you need with more confidence.
  5. You can apologize faster and with more authenticity.
  6. You keep taking action and the actions are more aligned so your growth seems bigger and more natural.
  7. You can listen more and form deeper connections.
  8. You are more creative and find inspiration in more random things.
  9. You are way more open to feedback and can actually put it to use.
  10. You do more of what you love and enjoy it more.

If any of these speak to you, let's talk because they are all quite natural results of knowing your purpose.

About me

If you haven't figured it out yet, I'm about people being great.

I'll be honest, it's taken me a while to really own that because there are many places where I'm not great.

But this is why I love purpose - it's not about perfection and I just keep moving forward.

I live just north of San Francisco with my wife and son, have become an avid runner, and am working on my first book.

Watch the video below to see how I developed the process.

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Frequently Asked Questions

Have other questions? Send me an email.

My Coaching Programs

Purpose Building Blocks

$249.00 USD every year
Success Through Systems

$650.00 USD
Creating a Purpose Based Life - Single Payment

$2,500.00 USD

Blog Posts

5 reasons why sharing your purpose is a good idea

Mar 05, 2020

How finding your purpose helps you get more stuff done with less st...

Feb 14, 2020

How finding your purpose helps you feel more (which is a good thing).

Feb 13, 2020

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Thanks for visiting my page.

If you have any questions please let me know. My goal is to help as many people as possible make greater use of their purpose. Any feedback you have would be much appreciated.

I prefer phone calls, so if possible please set up a time to talk: