Unleash Your True Potential and Increase Your Confidence.

Welcome! If you're here, it means you're ready for a for a Core Powered Life.

Get free training on using your core self to address nagging problems.

I'm Joey, and this is about me.

My Mission: Help people love their lives

How I'll do that: By showing people and companies how to develop systems to identify and use their core values as they represent who we are at our best.

My Core Values

  • Courage: The ability to say who you are and what you want and then take the actions you know to do.

  • Curiosity: The willingness to explore even if the answers aren't clear.

  • Connection: Knowing who we are and helping others do the same.

I started my core-based work in 2015 after producing several hundred tribute videos. I listened to thousands of individuals express their affection for loved ones through these videos. At some point, I started to sense a theme in the videos. The themes were something like love, joy, or happiness, and they made me realize we all have something at our core, even if we don't have the exact language to describe it.

As a photographer, video producer, trainer, and manager of a large retail store, I knew the importance of core values. I worked on a system to bring that theme from the background of our lives to the foreground. I started coaching people on using their core values to develop a sense of purpose.

But honestly, I made it too complicated. I used five core values, which was more than anyone could use regularly. I struggled on numerous fronts, and in 2022, I burnt out.

I realized I didn't have the energy to be anything but myself. With nothing left to offer, I started asking, "Who am I, and how can I be more of that?"

As part of that inquiry, I learned the Navy SEALs put things in sets of three because three things are easier to remember in a war zone. That made sense and sounded easier, so I let go of two core values and settled on courage, connection, and curiosity.

From that day on, my confidence, motivation, and well-being improved because I could wake up and ask, "How can I use my core values today?" I took many baby steps, which led to larger ones, and I recovered from my burnout without having to do any extra meditation, journalling, yoga, exercise, or anything else that might be related to anti-burnout efforts. Not because I was against those things but because I simply didn't have the energy.

I was so amazed by those results that I went to work to understand what had happened. Again, I initially made everything too complicated (which seems to be a theme in my life). But through many iterations, I landed on the five-step Core Values Flywheel.

Now, I train executives, leaders, coaches, and consultants on using the Core Values Flywheel to achieve goals and overcome challenges in ways that increase their confidence, motivation, and well-being.

My message is that given the power of your core values, when you think of a goal, the first thing to do is remind yourself of your core values and explore how to use them to achieve your goal. You'll always find a path forward with this approach.

I live in Reno, Nevada, with my teenage son, and I am an avid skier and photographer.

You aren't the problem

In the places where you struggle, you simply don't have enough practice being yourself.

To create confidence, compassion, assertiveness, grit or determinations, the secret is being more of yourself in more places. Not trying to be something you aren't because that is exhausting.

The fastest and most efficient way to achieve and maintain a goal is by bringing more of your core self to the situation.

Two Reasons for this:

When you a NOT being your core self, you are being something you are not which is exhausting and frustrating, and leads to isolation and burnout.

When you being your core self, your confidence, creativity, and courage increases so you connect with others to find solutions that work over time.

I help people understand...

Their Unique Strengths

Success isn't about becoming someone else. It's about recognizing and leveraging your unique strengths.

The Power of Alignment

Aligning your actions and beliefs with your core identity can exponentially increase your effectiveness at tackling challenges and achieving your goals.

The Importance of Authenticity

Faking confidence or trying to fit into a mold can lead to burnout. Authenticity is sustainable and far more rewarding.

3 misconceptions about our Core Selves

And how they are holding you back.


I already know (or at least I think I do)

You probably have some sense of who you are at your core but your level of clarity isn't sufficient for your goals. Your core self is like your numbers for your business. The more clarity you have, the more power you have to make positive changes.


I can be myself in some places but it's impossible in other areas. There is nothing I can do about it.

Being your core self takes practice. If you are struggling, you just aren't as good at being your core self in that area. There is nothing wrong with you but you need to practice being your core self.


Core work takes too much work.

This true if you don't have a system to use your core self. The uncertainty and overwhelm associated with asking, "who am I," goes away when you have system to clarify who you are, take action in alignment with who you are, and grow you ability to stay true to yourself in more areas of life.

I've spent the last ten years exploring the question, "who am I at my core and how can I bring more of that to my life?" I created the Core Power Framework so you can learn in minutes and hours what took me months and years.

Tell me if any of this resonates with you...

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You keep asking yourself, "Am I doing this right?" or "Will this work for me?"

It's time to put an end to the uncertainty and boost your confidence in your decisions.


You are confident in some areas of your life, but unsure in others?

Let's work on creating a consistent sense of self-assurance across all facets of your life.


You have a vision for what's possible but you struggle with making it happen.

You have what it takes, and I'm here to help you realize that.

If these situations sound familiar, you're not alone, and most importantly – you don't have to stay stuck. I've developed a unique process that has already helped numerous people build real confidence and overcome their challenges.

Working with me

Rather than focusing on tips and techniques, we focus on bringing your core self to your life.

We clarify who you are and what you want to accomplish.

We determine any doubts hindering your efforts, you learn to let them go, and then you take action.

We evaluate, celebrate, and revise your efforts so you keep moving forward and connected to your core self.

You repeat the process until your goal is achieved. You benefit from that success and knowing how to achieve it without being fake or burning out. The process works because of the power of your core self. Keep tapping into that and you will succeed.

What I live for and how I can be useful to you

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My life

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HR sphere

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My hobbies

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Coach and life coach

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My projects

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Client Reviews

The discussion I had with Joey opened my eyes to the notion of purpose that I never suspected was a necessity to have as a writer. We only talked for an hour but now I have a new focus and start working on a project that I have been struggling with for 6 years. I'm so excited.


Diomaye Augustin NgomActor/Writer/Educator

Working with Joey, I have gone from feeling like an "F" in many areas of my life to an "A". The idea of working from your core has been so powerful. Joey is endlessly patient and understanding - I recommend him to anyone who wants to work to improve their life.


Teresa Peters

Owner, T&K Images

Recent Blog Posts

Resilience and testing - keys to marketing success

Resilience and testing - keys to marketing success

May 29, 20243 min read

Maintaining Resilience in Your Marketing

In the dynamic business landscape, resilience and testing often differentiate between success and failure. It's the ability to weather storms, adapt to change, and persistently pursue your goals. At the heart of this resilience lies your core process—a foundational element that defines how you operate and fuels your journey towards finding and connecting with your audience.

Discovering the Power Within: Your Core Process Unveiled

Your core process is more than just a series of steps; it reflects your identity as a business owner and entrepreneur. It embodies your values, strengths, and unique approach to achieving results. As Marcus Lemonis, entrepreneur and host of "The Profit," emphasizes, "Know your numbers and know your business inside out, because otherwise, you don't know how to grow it."

Understanding your core process empowers you to operate with confidence and clarity. It assures you to test, experiment, and refine your strategies until you find the optimal path to reach your audience. With this knowledge, you can overcome obstacles and adapt to changing market dynamics with resilience and tenacity.

The Pitfalls of Ignoring Your Core Process: The Cost of Inaction

Failing to recognize the importance of your core process can have dire consequences for your marketing efforts. Without a clear understanding of your strengths and operational methods, you risk embarking on misguided campaigns that fall flat. This lack of direction can lead to wasted resources, missed opportunities, and a disconnect with your target audience.

Moreover, neglecting your core process inhibits your ability to evolve and innovate in response to market feedback. As Brian Chesky, co-founder of Airbnb, once said, "Every opportunity I got, I learned something new." Similarly, every iteration of your marketing strategy should be informed by insights derived from your core process, ensuring continuous improvement and adaptation.

Fueling Resilience: How Your Core Process Powers Marketing Success

Understanding your core process is the cornerstone of marketing resilience. It provides a roadmap for navigating uncertainty and challenges while focusing on your objectives. Here's how your core process fuels resilience in marketing:

  1. Confidence and Clarity: Your core process gives you the confidence to stay true to your vision and communicate your message. This authenticity resonates with your audience and builds trust over time.

  2. Experimentation and Adaptation: Armed with knowledge of your core process, you approach marketing with experimentation. This willingness to try new approaches and iterate based on feedback ensures that your strategies remain relevant and effective.

  3. Consistency and Cohesion: Your core process is a guiding principle for maintaining consistency across your marketing efforts. This cohesion reinforces your brand identity and fosters recognition among your audience.

Taking the Next Steps: Embracing Your Core Process

To unlock the full potential of your core marketing process, start by conducting a thorough analysis of your operational methods and identifying the key elements that drive your success. Then, integrate these insights into your marketing strategies, ensuring alignment with your core values and objectives. Remember, resilience is not just about bouncing back from setbacks—it's about leveraging your strengths to thrive in the face of adversity.

In conclusion, your core process is the secret weapon in your arsenal of marketing tools. It empowers you to navigate the challenges of business with resilience and determination, ultimately leading to greater success in reaching and engaging your audience. Embrace your core process, harness its power, and watch as it propels you toward marketing mastery.

1-on-1 Coaching | Group Program | Workbook | Corporate

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Joey Chandler

I love talking about who we are and how we can bring more of the to our lives and the world.

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Site: www.joeychandler.net

Location: Reno, NV


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