Sharing value when people are tired

Sharing Value in Sales for Tired Customers

May 29, 20243 min read

Leveraging Your Core Process to Share Vale

Imagine stepping into a room full of potential clients, each looking for a solution that stands out. Who would you trust more: someone who hesitates and stumbles through their pitch or speaks with clear, grounded confidence backed by a proven system? Confidence in sales doesn’t come from bravado; it comes from a deep understanding of your system, its value, and how to share it. Knowing your core process helps with that.

Understanding Your Core Process

At its heart, a core process is a systematic approach that encapsulates your methodologies, values, and behaviors in achieving goals. It’s a blueprint for how you operate and deliver results. In the context of sales, this process becomes the foundation of your confidence. Knowing your system inside and out lets you clearly and effectively communicate its benefits to your clients.

The Importance of Core Processes in Sales

A well-defined core process clarifies your approach and ensures that every interaction with a client is consistent and meaningful. This clarity translates into confidence. When you know exactly how your process works and the value it brings, you can articulate this to your clients with ease and assurance.

Robin Sharma once said, "Confidence comes from competence." You can embrace this mindset when your sales approach is rooted in a solid core process. You’re not just selling a product or service; you’re offering a reliable, tested and proven system.

Building Confidence Through Your Core Process

Knowing your core process allows you to:

  1. Communicate Clearly: You can explain your system step-by-step, showing clients exactly how you will meet their needs.

  2. Demonstrate Value: With concrete examples and data, you can illustrate the real-world benefits of your process.

  3. Maintain Consistency: A consistent approach builds trust and reliability, which are crucial for long-term client relationships.

As Amy Cuddy, a social psychologist known for her research on power poses and confidence, stated, "Presence stems from believing in and relying on your real, honest self." Your core process reflects your authentic business practices, and relying on it can help you project genuine confidence.

The Risks of Ignoring Your Core Process

Failing to utilize your core process can lead to several issues:

  • Insecurity: Without a clear process, you may feel unsure and less credible in front of potential clients.

  • Inconsistency: Your sales approach might vary, leading to mixed messages and confusion.

  • Lack of Trust: Clients may perceive a lack of reliability if your method appears unstructured or haphazard.

J.K. Rowling once noted, "It is impossible to live without failing at something unless you live so cautiously that you might as well not have lived at all." Without embracing and using your core process, you risk failing to communicate your true value, losing potential sales.

Enhancing Sales Confidence with Your Core Process

Here’s how to integrate your core process to build confidence in sales:

  1. Know Your System: Deeply understand every aspect of your core process. This knowledge forms the backbone of your confidence.

  2. Practice and Refine: Regularly review and refine your process to ensure it remains effective and aligned with your goals.

  3. Educate Your Clients: Use your core process to educate clients about your approach, making them feel more comfortable and assured in their decision to work with you.


Confidence in sales is not about being inherently self-assured but about knowing and trusting in your core process. This systematic approach allows you to communicate your value clearly and consistently, building trust and reliability with your clients. By leveraging your core process, you can transform every sales interaction into an opportunity to demonstrate your expertise and the tangible benefits you offer. Embrace your core process, and let it guide you to sales success with unwavering confidence.

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Joey Chandler

I love talking about who we are and how we can bring more of the to our lives and the world.

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