Unleash Your True Potential and Increase Your Confidence.

Welcome! If you're here, it means you're ready for a for a Core Powered Life.

Get free training on using your core self to address nagging problems.

I'm Joey, and this is about me.

My Mission: Help people love their lives

How I'll do that: By showing people and companies how to develop systems to identify and use their core values as they represent who we are at our best.

My Core Values

  • Courage: The ability to say who you are and what you want and then take the actions you know to do.

  • Curiosity: The willingness to explore even if the answers aren't clear.

  • Connection: Knowing who we are and helping others do the same.

I started my core-based work in 2015 after producing several hundred tribute videos. I listened to thousands of individuals express their affection for loved ones through these videos. At some point, I started to sense a theme in the videos. The themes were something like love, joy, or happiness, and they made me realize we all have something at our core, even if we don't have the exact language to describe it.

As a photographer, video producer, trainer, and manager of a large retail store, I knew the importance of core values. I worked on a system to bring that theme from the background of our lives to the foreground. I started coaching people on using their core values to develop a sense of purpose.

But honestly, I made it too complicated. I used five core values, which was more than anyone could use regularly. I struggled on numerous fronts, and in 2022, I burnt out.

I realized I didn't have the energy to be anything but myself. With nothing left to offer, I started asking, "Who am I, and how can I be more of that?"

As part of that inquiry, I learned the Navy SEALs put things in sets of three because three things are easier to remember in a war zone. That made sense and sounded easier, so I let go of two core values and settled on courage, connection, and curiosity.

From that day on, my confidence, motivation, and well-being improved because I could wake up and ask, "How can I use my core values today?" I took many baby steps, which led to larger ones, and I recovered from my burnout without having to do any extra meditation, journalling, yoga, exercise, or anything else that might be related to anti-burnout efforts. Not because I was against those things but because I simply didn't have the energy.

I was so amazed by those results that I went to work to understand what had happened. Again, I initially made everything too complicated (which seems to be a theme in my life). But through many iterations, I landed on the five-step Core Values Flywheel.

Now, I train executives, leaders, coaches, and consultants on using the Core Values Flywheel to achieve goals and overcome challenges in ways that increase their confidence, motivation, and well-being.

My message is that given the power of your core values, when you think of a goal, the first thing to do is remind yourself of your core values and explore how to use them to achieve your goal. You'll always find a path forward with this approach.

I live in Reno, Nevada, with my teenage son, and I am an avid skier and photographer.

You aren't the problem

In the places where you struggle, you simply don't have enough practice being yourself.

To create confidence, compassion, assertiveness, grit or determinations, the secret is being more of yourself in more places. Not trying to be something you aren't because that is exhausting.

The fastest and most efficient way to achieve and maintain a goal is by bringing more of your core self to the situation.

Two Reasons for this:

When you a NOT being your core self, you are being something you are not which is exhausting and frustrating, and leads to isolation and burnout.

When you being your core self, your confidence, creativity, and courage increases so you connect with others to find solutions that work over time.

I help people understand...

Their Unique Strengths

Success isn't about becoming someone else. It's about recognizing and leveraging your unique strengths.

The Power of Alignment

Aligning your actions and beliefs with your core identity can exponentially increase your effectiveness at tackling challenges and achieving your goals.

The Importance of Authenticity

Faking confidence or trying to fit into a mold can lead to burnout. Authenticity is sustainable and far more rewarding.

3 misconceptions about our Core Selves

And how they are holding you back.


I already know (or at least I think I do)

You probably have some sense of who you are at your core but your level of clarity isn't sufficient for your goals. Your core self is like your numbers for your business. The more clarity you have, the more power you have to make positive changes.


I can be myself in some places but it's impossible in other areas. There is nothing I can do about it.

Being your core self takes practice. If you are struggling, you just aren't as good at being your core self in that area. There is nothing wrong with you but you need to practice being your core self.


Core work takes too much work.

This true if you don't have a system to use your core self. The uncertainty and overwhelm associated with asking, "who am I," goes away when you have system to clarify who you are, take action in alignment with who you are, and grow you ability to stay true to yourself in more areas of life.

I've spent the last ten years exploring the question, "who am I at my core and how can I bring more of that to my life?" I created the Core Power Framework so you can learn in minutes and hours what took me months and years.

Tell me if any of this resonates with you...

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You keep asking yourself, "Am I doing this right?" or "Will this work for me?"

It's time to put an end to the uncertainty and boost your confidence in your decisions.


You are confident in some areas of your life, but unsure in others?

Let's work on creating a consistent sense of self-assurance across all facets of your life.


You have a vision for what's possible but you struggle with making it happen.

You have what it takes, and I'm here to help you realize that.

If these situations sound familiar, you're not alone, and most importantly – you don't have to stay stuck. I've developed a unique process that has already helped numerous people build real confidence and overcome their challenges.

Working with me

Rather than focusing on tips and techniques, we focus on bringing your core self to your life.

We clarify who you are and what you want to accomplish.

We determine any doubts hindering your efforts, you learn to let them go, and then you take action.

We evaluate, celebrate, and revise your efforts so you keep moving forward and connected to your core self.

You repeat the process until your goal is achieved. You benefit from that success and knowing how to achieve it without being fake or burning out. The process works because of the power of your core self. Keep tapping into that and you will succeed.

What I live for and how I can be useful to you

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My life

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HR sphere

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My hobbies

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Coach and life coach

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My projects

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Client Reviews

The discussion I had with Joey opened my eyes to the notion of purpose that I never suspected was a necessity to have as a writer. We only talked for an hour but now I have a new focus and start working on a project that I have been struggling with for 6 years. I'm so excited.


Diomaye Augustin NgomActor/Writer/Educator

Working with Joey, I have gone from feeling like an "F" in many areas of my life to an "A". The idea of working from your core has been so powerful. Joey is endlessly patient and understanding - I recommend him to anyone who wants to work to improve their life.


Teresa Peters

Owner, T&K Images

Recent Blog Posts

Know your audience

Knowing Your Audience - The foundation of marketing success

May 29, 20243 min read

In the competitive business world, marketing success hinges on more than just a good product or service. It's about knowing your audience intimately and tailoring your message to resonate deeply with them. But how do you achieve this level of understanding? The key lies in mastering your core process.

Unlocking the Power of Your Core Process

Your core process is the unique sequence of steps you naturally repeat to achieve your goals. It's how you operate and consistently produce results. As famed business strategist Jim Collins expressed, "Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline." Understanding your core process allows you to make conscious choices about marketing, ensuring that each decision aligns with your strategic objectives.

Knowing your core process instills confidence in who you are and the value you bring. This understanding encourages you to continually explore and question until you precisely determine who your audience is, what they desire, and how they prefer to engage. Bill Gates once remarked, "Your most unhappy customers are your greatest source of learning." This insight highlights the importance of aligning your marketing strategies with the intricacies of your core process to meet and exceed audience expectations.

The Pitfalls of Ignoring Your Core Process

Without a well-defined core process, marketing efforts can become disjointed and ineffective. This lack of clarity can lead to inconsistent messaging and confuse your audience about what your brand stands for and its benefits. It can result in wasted resources, as efforts are not concentrated on actions that align with business goals.

Moreover, ignoring your core process can prevent your business from effectively adapting to changes and feedback. Steve Jobs noted, "You’ve got to start with the customer experience and work back toward the technology, not the other way around." Understanding your core process helps keep the customer at the center of your marketing efforts, enabling you to effectively refine and adapt your strategies.

How Core Processes Enhance Marketing

By deeply understanding your core process, you can improve your marketing in several ways:

  1. Clarity and Consistency: Clarity in your core process allows consistency in your marketing messages. This helps build trust with your audience as they know what to expect from your brand.

  2. Focused Targeting: With a clear core process, you can better identify and address your audience's specific preferences and needs. This precision leads to more effective and resonant marketing campaigns.

  3. Adaptability and Resilience: A robust core process equips you to adapt quickly to market changes and consumer feedback, ensuring your marketing remains relevant and impactful.

  4. Authenticity and Connection: Your marketing should reflect your true values and mission through your core process, which fosters authenticity. As Brené Brown wisely suggests, "Authenticity is the daily practice of letting go of who we think we're supposed to be and embracing who we are."

Taking Action

To harness the power of your core process in marketing, begin by thoroughly mapping out your unique steps and identifying what makes your approach special. Then, integrate these insights into your marketing strategies, ensuring every campaign and message aligns with your core values and operational methods.

Remember, effective marketing is not merely about promoting products but forging meaningful connections. By deeply understanding your core process, you can enhance your marketing efforts, deepen your connection with your audience, and drive your business to greater success.

In conclusion, a well-understood core process is crucial for effective marketing. It boosts your confidence and resilience and deepens your understanding of and connection with your audience. Embrace your core process and let it guide your path to marketing success.

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Joey Chandler

I love talking about who we are and how we can bring more of the to our lives and the world.

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Site: www.joeychandler.net

Location: Reno, NV


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