Unleash Your True Potential and Increase Your Confidence.

Welcome! If you're here, it means you're ready for a for a Core Powered Life.

Get free training on using your core self to address nagging problems.

Celebrating yourself dramatically improves your confidence, energy, and focus. But it requires a system.

With the 7-Day Celebration Challenge, you will learn how to use the power of celebration to create more celebrations in your life.

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Introducing The Celebration Engine

The Celebration Engine is not just another toolkit; it's a structured, actionable process designed to power your work, your life, and your results by celebrating your efforts. By repeating this process, you'll not only develop the confidence you need to thrive in any business environment but also experience personal growth.

Celebration is Key

Most people are better at celebrating others and themselves. We wait until the end to celebrate ourselves but we are too exhausted to make it mean anything.

Moving celebration to the front of how you do you do things, changes everything.

I created a workbook if you want to clarify your core process without the coaching.

Is This For You?

You are a business owner or founder who wants more confidence in yourself and your ability to achieve your goals. You face the challenge of feeling stuck, inefficient, and misaligned with your core values, which can lead to frustration and burnout. You want a solution for solving your problems, but you don't have the time or energy to learn new things.

I want to show you a simple process that leverages and maximizes how you already do things to achieve your goals faster and increase your confidence.

If you want that as well, schedule a call and we'll discuss what confidence means to you, how it would benefit you, and how we can make it happen using the Easy Growth System.

My Journey to this Realization:

I started my core-based work in 2015 after producing several hundred tribute videos. Through these videos, I listened to thousands of individuals express their affection for loved ones. These experiences confirmed my belief that we all possess innate qualities at our core, and the more we tap into them, the better off we are.

In 2022, after experiencing burnout from personal and professional challenges, I discovered the power and importance of focusing on three core values (mine are courage, connection, and curiosity).

In 2023, I realized the distinction between who we are and how we operate, leading to the development of the Core Process concept. This realization, combined with my experience, culminated in the creation of the Easy Growth System.

My entire journey has been a series of efforts to apply my core process (even before I knew what it was) to my coaching practice and life. This makes me uniquely qualified to help you clarify how you do things and then use it to achieve your goals.

Let's be honest - People don't believe in core values. For most, core values are more marketing than meaningful.

I used to think the same way. But everything changed when I figured out how to tap into my core self.

By clarifying and using your core values (personal and corporate), you solve problems and achieve goals faster and with less effort.

I'm on a mission to turn core value statements from ignorable to impactful so people can achieve more with less stress.

Have a great day, and I hope to talk soon.

Joey Chandler

TESTIMONIALS

Client Reviews

After just a one-hour conversation with Joey he detected the issues in our sales system regarding our messaging and suggested specific changes that triggered a complete transformation of our business. We went from overwhelmed prospects that didn't convert to a waitlist of prospects for our high ticket offer in less than a month.

Gaspi Montllonch

CEO & Co-Founder

Digital Taktik

Working with Joey has been a revelation. Through his program, we discovered that I subconsciously follow my own process when I am successful. Joey’s method helped me recognize and refine this inherent process, integrating it seamlessly into my daily life and business. His approach has brought me greater clarity, confidence, and consistency in achieving my goals - "my way." I am truly grateful for Joey’s insight and guidance.

Pascal Bachmann

Founder & CEO

StrategyAchievers.com

About six months ago, I hit a wall and stopped doing my morning routine after doing it for years. I knew my routine helped me, but I didn’t have the energy to get it back going. But after answering your celebration questions for the past few days, I felt my energy return, and I feel like I’m back. It only took a few minutes each day and made a huge difference.

Ted Prodromou

LinkedIn coach and founder of The Epic Encore Life

Joey is a relatable person without pretense. This fits my needs perfectly. About 6 weeks into the coaching and I have gone from the sense of complete overwhelm to excitement. This is no joke. I find the process logical and it fits into my already busy schedule. If you are willing to put in the work you will get great results.

James Urquhart

Owner, Rock Solid Electrical

Take Action Now

Are you ready to elevate your business with unshakeable confidence? Taking action today will give you something to celebrate tomorrow and will jumpstart The Celebration Engine. What best suits your needs?

The Celebration Challenge

Use the power of celebration to create more celebrations in your life.

Real Confidence Program

6-week group program to increase your confidence guaranteed.

Real Growth Program

1-on-1 coaching program to grow your business and develop your way.

Recent Blog Posts

Crafting Core Drivers: A Game Changer for Startup Founders

Corporate Core Drivers: A Game Changer for Startup Founders

Confidence| Growth| Systems

August 04, 2023•7 min read

Every company reflects its founders' ideals, philosophies, and endeavors. Founders embed their vision into the startup's foundation, giving it the spirit and direction it needs to thrive. The challenge is developing and maintaining that energy while growing the business. And do so in an environment with little time. much pressure and even more uncertainty.

With today's blog post, I want to introduce you to Corporate Core Drivers as an alternative to core values and as a system for creating employee, client, and founder success despite the challenges.

The Dilemma of Core Values

The contemporary business management approach advocates establishing core values as a compass for decision-making and fostering the desired culture. Regrettably, research has repeatedly demonstrated the limitations of core values, particularly in their practical application and subsequently perceived authenticity by employees (1).

Plus, startup environments exacerbate these shortcomings. Startups are often chaotic, leaving little time or energy for the contemplation and genuine implementation of core values.

The Advent of Corporate Core Drivers

Instead of core values, I propose adopting Corporate Core Drivers. Unlike core values, which usually range between three to nine traits and are often vague, Core Drivers are simple, memorable, and integral to everyday operations. They tell a story of how the company helps themselves, and clients produce results.

The story component of Core Drivers is crucial as it makes the drivers more memorable and easier to use. Without story, the drivers are just components that people can use or not. This is one reason core values don't work. It's too easy to pick and choose the values you want and ignore those you don't. With story, the drivers become a process for producing results with a beginning, middle, and end that you repeat.

For example, my company's Core Drivers are Clarity, Action, and Growth. These explain how I help clients clarify who they are, align their actions with their core selves, and grow by evaluating, celebrating, and refining their efforts. Plus, my Core Drivers give me a framework for solving problems. What would help address the problem - more clarity, more action, or more growth?

A repeatable three-step process that tells the story of how I help myself, and others produce results.

Each person has Core Drivers that reflect who they are and how they do things. I'll share how to clarify your Core Drivers shortly. But for now, just know if you combine the Core Drivers of the founders, you can create the Corporate Corp Drivers for their company. This happens because, as we said, a company always reflects the founders and how they operate. Know more about the founders, and you can help the company achieve more with less stress.

The Benefits of Clarifying Core Drivers

As a founder, clarifying your Corporate Core Drivers provides three immediate benefits:

Enhancing Problem-Solving Skills: By aligning actions with their core selves, founders tap into their innate creativity, confidence, and problem-solving abilities. This clarity aids in overcoming challenges and achieving goals.
Establishing a Framework for Results: Founders have unique methods of operation. By crystallizing this process, they can develop a framework that can drive results, fostering a sense of clarity, action, and growth within the company.
Cultivating Aligned Teams: The more founders understand their Core Drivers, the better they can find team members and partners who align with them. This results in a culture reflective of the founders' vision, attracting like-minded individuals and promoting growth.

Core Drivers and Company Culture

As founders utilize the Corporate Core Drivers, they naturally create and reinforce the corporate culture. A few ways Core Drivers can be integrated into a company's fabric include:

Recruitment and Onboarding: Core Drivers can inform recruitment, and new hires can be trained on them. More importantly, staff can create their relationship with the Core Drivers. Their connection won't be as strong as the founder's, but it will be there for people aligning with the Drivers and mission.
Daily Operations and Planning: Staff can apply Core Drivers to daily problem-solving and strategic planning by asking, "Which of our Core Drivers would help us in this situation?"
Learning and Troubleshooting: Core Drivers can help identify what was missing when goals aren't met, or the employee or client experience is not where you want it to be.
Developing Procedures and Routines: Core Drivers can provide a guiding framework for different departments. Each department can explore what the individual drivers mean to them and their roles.
Staff and Leadership Development: Core Drivers can aid in personal growth and leadership skills development by giving people a framework to create more clarity, action, and growth in their role or career.
Mission Statements: Core Drivers can support a company's mission statement. "We are here to accomplish this goal and serve these people, and here are the steps that will make us successful."
Difficult Conversations and Decisions: Core Drivers can provide a compass for navigating difficult conversations and decisions. "How can I say what needs to be said and leave people present to the Corporate Core Drivers." and "Given the options, which will help our clients and employees experience more of our Corporate Core Drivers?"
Founder and Staff Well-being: Core Drivers provide a starting point and a system for solving problems. This reduces the mental energy needed to find solutions. If well-being does become a problem, the team can ask, "Which of the Core Drivers is missing or could be elevated in this situation?"

Using and making the most of the Core Drivers is a matter of practice. The more the founders and team use them, the more they will live true in the company. Fortunately, Core Drivers are useful and useable in numerous ways, so making them part of the company's day-to-day operations isn't challenging and makes sense as they save time and energy.

Creating and Implementing Core Drivers: A Step-by-Step Guide

Here's a general process for creating and implementing Core Drivers. Fortunately, it isn't complicated:

Founders create a core statement (www.joeychandler.net/corepower).
Founders identify personal Core Drivers and their relation to their core statement.
The Founders work together to establish three Corporate Core Drivers that reflect them all somehow.
They apply the Core Drivers to different business areas for 7-days to create success stories and make any needed revisions.
They gradually roll out the Core Drivers to different levels of the company.
Once there are enough success stories company-wide, the Core Drivers can be shared in marketing materials and public messaging.

The process works and is shockingly fast because it's based on the core selves of the founders. Core Drivers simply clarify and refine how the founders already operate. You aren't creating anything new, so it takes less work than expected.

Navigating Changes in the Contemporary Business Landscape

Indeed, numerous firms have thrived without their founders defining their essential nature and establishing Core Drivers. However, the business landscape has undergone a significant transformation in recent years. Uncertainty is rampant, and employees no longer tolerate disingenuous pledges. Firms that can foster individuality and well-being while concurrently delivering results and reaching targets will hold a competitive edge. Moreover, amid high employee turnover rates, a scalable and memorable management strategy becomes a magnetic pull for like-minded individuals, fostering retention.

Furthermore, Core Drivers simplify operations and alleviate stress, resulting in fewer decision-making hurdles. While repeatedly referencing Core Drivers may initially seem tedious, it accelerates problem-solving and reduces anxiety. The prevalence of burnout among employees of all ranks and company sizes is undeniable. Despite hefty investments in mitigating this issue, recent Deloitte research indicates that burnout remains a substantial challenge lacking clear remedies (2).

By enabling employees to express their true selves and cultivating an environment where the company's Core Drivers are embodied and used daily, we can counter the pervasive burnout crippling many firms.

In Conclusion

If you are a founder, you want to create an amazing company. You aren't looking for perfection, but you want a place to be your full self and solve interesting problems with interesting people. Nowhere in your plan is to cause undue frustration or create burnout.

Developing your Corporate Core Drivers will help you create more of what you want and less of what you don't. And do so in a way that is sustainable over time. Core Drivers naturally reflect who you are and how you do things. With them, you will achieve goals faster with less stress.

If you are a founder and want to discuss your Core Drivers and how they could benefit you and your people, schedule a call: www.joeychandler.net/claritycall.

References

When It Comes to Culture, Does Your Company Walk the Talk? - https://sloanreview.mit.edu/article/when-it-comes-to-culture-does-your-company-walk-the-talk/ (July 21, 2020)
As workforce well-being dips, leaders ask: What will it take to move the needle? - https://www2.deloitte.com/us/en/insights/topics/talent/workplace-well-being-research.html (June 20, 2023)

Joey Chandler

I love talking about who we are and how we can bring more of the to our lives and the world.

Back to Blog

Schedule a call to create core statements for yourself, your team, or your company.

You'll walk away with greater clarity and take action in an essential area of your life.

Money back plus a coffee guarantee if you don't get value from our time together.

Create a core statement and learn ways to apply your core values to achieve goals.

You aren't the problem

In the places where you struggle, you simply don't have enough practice being yourself.

To create confidence, compassion, assertiveness, grit or determinations, the secret is being more of yourself in more places. Not trying to be something you aren't because that is exhausting.

The fastest and most efficient way to achieve and maintain a goal is by bringing more of your core self to the situation.

Two Reasons for this:

When you a NOT being your core self, you are being something you are not which is exhausting and frustrating, and leads to isolation and burnout.

When you being your core self, your confidence, creativity, and courage increases so you connect with others to find solutions that work over time.

I help people understand...

Their Unique Strengths

Success isn't about becoming someone else. It's about recognizing and leveraging your unique strengths.

The Power of Alignment

Aligning your actions and beliefs with your core identity can exponentially increase your effectiveness at tackling challenges and achieving your goals.

The Importance of Authenticity

Faking confidence or trying to fit into a mold can lead to burnout. Authenticity is sustainable and far more rewarding.

3 misconceptions about our Core Selves

And how they are holding you back.

I already know (or at least I think I do)

You probably have some sense of who you are at your core but your level of clarity isn't sufficient for your goals. Your core self is like your numbers for your business. The more clarity you have, the more power you have to make positive changes.

I can be myself in some places but it's impossible in other areas. There is nothing I can do about it.

Being your core self takes practice. If you are struggling, you just aren't as good at being your core self in that area. There is nothing wrong with you but you need to practice being your core self.

Core work takes too much work.

This true if you don't have a system to use your core self. The uncertainty and overwhelm associated with asking, "who am I," goes away when you have system to clarify who you are, take action in alignment with who you are, and grow you ability to stay true to yourself in more areas of life.

I've spent the last ten years exploring the question, "who am I at my core and how can I bring more of that to my life?" I created the Core Power Framework so you can learn in minutes and hours what took me months and years.

Tell me if any of this resonates with you...

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You keep asking yourself, "Am I doing this right?" or "Will this work for me?"

It's time to put an end to the uncertainty and boost your confidence in your decisions.

You are confident in some areas of your life, but unsure in others?

Let's work on creating a consistent sense of self-assurance across all facets of your life.

You have a vision for what's possible but you struggle with making it happen.

You have what it takes, and I'm here to help you realize that.

If these situations sound familiar, you're not alone, and most importantly – you don't have to stay stuck. I've developed a unique process that has already helped numerous people build real confidence and overcome their challenges.

You have no idea how confident and clear you can be.

Working with me

Rather than focusing on tips and techniques, we focus on bringing your core self to your life.

We clarify who you are and what you want to accomplish.

We determine any doubts hindering your efforts, you learn to let them go, and then you take action.

We evaluate, celebrate, and revise your efforts so you keep moving forward and connected to your core self.

You repeat the process until your goal is achieved. You benefit from that success and knowing how to achieve it without being fake or burning out. The process works because of the power of your core self. Keep tapping into that and you will succeed.